Mark Rober just set up one of the most interesting self-driving tests of 2025, and he did it by imitating Looney Tunes. The former NASA engineer and current YouTube mad scientist recreated the classic gag where Wile E. Coyote paints a tunnel onto a wall to fool the Road Runner.
Only this time, the test subject wasn’t a cartoon bird… it was a self-driving Tesla Model Y.
The result? A full-speed, 40 MPH impact straight into the wall. Watch the video and tell us what you think!
You realize Mark Robers target audience is like 8 years old, right? He also references looney tunes and wile e coyote a couple dozen times, including in this thumbnail you’re losing your mind over. The thumbnail fits the theme very well if you ask me.
This video isn’t a rigorous scientific test. This is a children’s video designed to get them interested in the scientific method. Get over yourself.
Why would children be interested in car safety?
Why would children be interested in anything?
Have you never seen educational content before that wraps up potentially boring teachings in an exciting narrative?
Since most grownups aren’t interested in safety, I just thought it would be even less for kids.
All sales promotion stats show that car buyers basically don’t care about safety features. Almost all significant safety features are there because of regulation.
Edit:
I can only laugh at the downvoters, you know nothing. It’s been a well established fact that safety doesn’t sell cars since the 50’s.
Seems like a strange application of stats when, as you say, the regulated safety features - the important ones - need not come into a decision-making process and advertising them would be a waste of time.
Stats made over decades back in 50-70’s
So… out of date stats about advertising?