Summary

A Harris Poll revealed that 20% of Americans support boycotting companies aligning with Trump’s agenda, including major brands like Amazon, Target, and Tesla.

Boycotts are driven by dissatisfaction with companies rolling back diversity, equity, and inclusion (DEI) initiatives, with 46% citing DEI rollbacks as a reason.

Support for boycotts is stronger among younger, non-white, and Democratic demographics. Some boycotts, like the “Latino Freeze Movement” and religiously motivated Target boycotts, are coordinated within communities.

Companies cite legal pressures for DEI changes, while critics view it as a moral compromise.

  • PerogiBoi@lemmy.ca
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    3 days ago

    Just really proves that the majority of Americans approve of Trump and his actions. Only 20% see what’s going on as an issue.

    • dan1101@lemm.ee
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      3 days ago

      That doesn’t mean 80% approve of Trump, it just means only 20% of those polled say they can or will boycott companies that may support the agenda. A lot of people don’t think boycotts make a difference. And they don’t unless a lot of people/dollars are involved.

      • Soup@lemmy.world
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        3 days ago

        Crazy to me that a society which aggressively chases a system which claims to be held accountable by consumers cannot fathom how boycotts could make a difference. That’s part of the system doing its shitty thing, in a way, but yea under capitalism that’s really all you have and even then they’re throwing it away.

        North Americans: We just love trying to find reasons why things that clearly work “definitely won’t work this time”.

      • PerogiBoi@lemmy.ca
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        3 days ago

        A lot of people don’t think boycotts make a difference. And they don’t unless a lot of people/dollars are involved.

        Sounds like a really apathetic society if not even the easiest and lowest effort form of protest is deemed “not worth it”. Considering the most recent protests by Serbians, the Dutch, and the French; Americans are absolute cowards.