Summary
A Harris Poll revealed that 20% of Americans support boycotting companies aligning with Trump’s agenda, including major brands like Amazon, Target, and Tesla.
Boycotts are driven by dissatisfaction with companies rolling back diversity, equity, and inclusion (DEI) initiatives, with 46% citing DEI rollbacks as a reason.
Support for boycotts is stronger among younger, non-white, and Democratic demographics. Some boycotts, like the “Latino Freeze Movement” and religiously motivated Target boycotts, are coordinated within communities.
Companies cite legal pressures for DEI changes, while critics view it as a moral compromise.
Crazy to me that a society which aggressively chases a system which claims to be held accountable by consumers cannot fathom how boycotts could make a difference. That’s part of the system doing its shitty thing, in a way, but yea under capitalism that’s really all you have and even then they’re throwing it away.
North Americans: We just love trying to find reasons why things that clearly work “definitely won’t work this time”.