Well this has taken me down a wild ride. I know of another liqueur but can not remember the name and if it was american or not.

So I start googling (I know its crap but habits and all that) and I get garbage AI articles telling me you can just use gin or bullet wiskey (and that is insane and less then useful even for junk ai articles). Ok… so I see there is some reddit posts literally asking the same question, so take a look. And somehow reddit is now more anti-help then anything. Like even less useful then the ai articles, but with more smug asshattery (there is a pinned post redirecting to another post with the same question and not one actual answer). Oh but then it gets weirder, as one post states that (at least in BC) southern comfort is classified as a Canadian product. So I dig a bit more, and it might be made in Quebec but owned by an american company however nothing seems to be easy to 100% confirm and is a hot mess.

So to (not quite) help you, southern comfort might be a Canadian made but us owned product. That does explain why its still on shelves here but if you want to not fund an american company at all (good thing is that European’s now own most of the brands now) maybe try (less good) to dilute normal whiskey with your own blend of stuff (like people used to do).

Oh and I now realized I was thinking of a fireball replacement, and that is revelstoke cinnamon whiskey BUT I also found out that it too is more american then you would think for a thing named after a town in Canada. Even more funny is that then I went looking and fireball itself is itself Canadian but was bought out years ago by the same company that now makes souther comfort (sazerac in Quebec).

So yeah, that was a ride. Good luck!