You’re absolutely right. Economic motivations decide the trajectory a company may take. Ethics, green washing, queer rights and other factors take a back seat. If they come with financial benefits, the company will follow that path, but that’s always because of money—no matter what the marketing material actually says.

Remember when companies were supporting sexual and gender minorities? That was because financial incentives aligned with that at the time. Remember when those turncoats suddenly scrapped the DEI programs and removed all rainbow themes? Same motivation again. Facade changed, but the foundation is still the same.