Microsoft EVP Yusuf Mehdi said in a blog post last week that Windows powers over a billion active devices globally. This might sound like a healthy number, but according to ZDNET, the Microsoft annual report for 2022 said that more than 1.4 billion devices were running Windows 10 or 11. Given that these documents contain material information and have allegedly been pored over by the tech giant’s lawyers, we can safely assume that Windows’ user base has been quietly shrinking in the past three years, shedding around 400 million users.
I don’t think their obnoxious behavior is completely unrelated. After all, people aren’t choosing windows phones or tablets either.
That’s just because Microsoft waited until Android and iOS were well-established before trying to make a smartphone OS. It could have been the best OS ever made, and it still would have been a failure because there wasn’t a market for a third OS. It was hard enough at the time to get apps developed for both iOS and Android - there wasn’t room for a third player.
MS charged for Windows Lite, the others were free. And anyway they were building market share, but not fast enough for management, so they abandoned it mid-cycle.