Microsoft EVP Yusuf Mehdi said in a blog post last week that Windows powers over a billion active devices globally. This might sound like a healthy number, but according to ZDNET, the Microsoft annual report for 2022 said that more than 1.4 billion devices were running Windows 10 or 11. Given that these documents contain material information and have allegedly been pored over by the tech giant’s lawyers, we can safely assume that Windows’ user base has been quietly shrinking in the past three years, shedding around 400 million users.
This is the terrifying part. Ads have become so normal in everyday life that people see nothing wrong with wasting their life away being marketed to by corporations. How much of someone’s life is wasted hearing their existence isn’t good enough but if they’d only buy some product they could be happy?
The Fifteen Million Merits episode of Black Mirror was supposed to be a warming.
But instead it seems corporations used it as a guide, and people just accepted having ads bombarded into their skulls in exchange for content, instead of getting enraged by it.